THE WORK
I had the opportunity to design a brand concept for Singapore Science Festival 2020 as part of a design test. I came up with the branding & designed marketing collaterals in a span of 3 days, presented them to stakeholders & eventually landed the design role I wanted.
KEY LEARNINGS
When dealing with a complex brand concept, brainstorm for simpler elements that can help to represent the concept in a lighter way.
This allows for the branding to be more engaging at first glance & therefore persuade audience interaction.