THE WORK
I worked on a brand overhaul for Overlooked, refreshing their existing brand identity, collaborate on product design as well as re-design existing marketing collaterals.
RESULTS
While the product is still a work in progress, the clients were very satisfied with the rebrand & design peripherals (marketing collaterals, landing page design, pitch deck, icons & illustrations). They felt that it communicated their goals & vision for the brand effectively.
KEY LEARNINGS
The logo helps to communicate the brand's story. It is therefore important that it upholds meaning relating back to what the brand stands for & the problem it seeks to address.