THE BRAND
The brand takes heavy cues from sub-culture music & art. Over the years, I have gotten the opportunity to collaborate with artists & brands, have works sold in retailers around Singapore, New York, Australia, featured in MoMa PS1 (NY Art Book Fair 2019), Printed Matters (NY), Philippines & Perth (AU) & attained coverage by Mixmag & Men's Folio.
PODCASTS
KEY LEARNINGS
Consistency is key. Every visual element, campaign & effort should be connected, be it visually, by meaning or motivation.