MODERN MARKETS
An investment platform democratising private equity investments to retail investors.
Client: Modern Markets
Date: 2022
Studio: Airfoil Studios
Team: Curran Sandher, Saugat Yadev, Hui Jian Cheng
Role: Brand Lead
Discipline: Brand Identity Development, UI Design, Copywriting
THE WORK
I had the opportunity to work directly with Modern Markets on developing a brand identity, collaborate on product design as well as design marketing collaterals
RESULTS
While at that time, the product was still a work in progress, we received great feedback from the client. They felt confident that with the new identity, they will be able to kickstart their efforts towards a successful brand.
KEY LEARNINGS
Approaching a logo from a unique perspective can help standout from competitors & ensure greater success.