HUAWEI
A leading global provider of information and communications technology (ICT) infrastructure and smart devices.
Client: Huawei
Date: 2022
Studio: AKA Asia
Team: Gladys Loh, Regina Bautista, Ming Han, Gillian Loh
Role: Brand Designer, Creative
Discipline: Art Direction, Brand Design, Digital Marketing
THE WORK
I got the opportunity to design for Huawei's digital marketing & campaigning efforts. Through this, I helped brainstorm & ideate content ideas, art direct & execute designs & product photoshoots as well as work on creative campaigns.
KEY LEARNINGS
Designing for FMCG brands can be challenging with the need to constantly promote new & upcoming products. Planning ahead, ensuring close communications with stakeholders & creating design templates can help to ensure consistency & quality throughout the process.