THE WORK
I had the opportunity to design & implement an Augmented reality experience for Heineken to commemorate the Heineken Euro Cup 2021.
HOW IT WORKS
The filter includes the brand logo that tracks the movement of the user's head based on the XY axis.
There are 10 options of face flags that users can cycle between, these flags represent the countries that were part of the competition.
To make it fun & inclusive, a total of 2 faces can be tracked when using the filter.
RESULTS
Over the span of 2 weeks, with efforts invested in KOL engagement to raise awareness on the effort, the Heineken Euro Instagram filter received a total of 15.2K engagements, 3K video captures & at least 270 shares across Instagram itself.
KEY LEARNINGS
Interactive designs can help encourage engagement as it promotes a new level of experience where the user can interact with the designs & have fun.