DUREX
A brand of condoms & personal lubricants that advocates for inclusivity & safe sex.
Client: Durex
Date: 2021
Studio: AKA Asia
Team: Luana Suciu, Jenna Mills, Olivia Cham, Ryan Chia, Gladys Loh
Role: Brand Designer, Creative
Discipline: Art Direction, Brand Design, Digital Marketing
THE WORK
I got the opportunity to design for Durex Singapore's digital marketing & campaigning efforts. Through this, I helped brainstorm & ideate content ideas, art direct & execute designs & product photoshoots as well as work on creative campaigns.
SUMMARY
Who says safe sex can't be fun? Through the use of vibrant colors & snappy motion graphics, each design sought to bring out the playfulness of the brand whilst delivering a consistent brand message across.
KEY LEARNINGS
When it comes to promoting inclusivity & safe sex, it all boils down to messaging in design. This ranges from copywriting to design execution. In this case, educational taglines, a vibrant palette & a non-bias portrayal of talent work harmoniously to effectively communicate the brand's message.