DILMAH TEA

A Sri Lankan brand of Ceylon tea that gives back to society & nature through wildlife conservation efforts, building of tea terraces to provide jobs for locals as well as schools for gifted children.

Client: Dilmah Tea

Date: 2021

Studio: AKA Asia

Team: Luana Suciu, Jess Hayes-Watkins, Tiffany Low, Jamie Loh, Ming Han

Role: Brand Designer, Creative

Discipline: Art Direction, Brand Design, Digital Marketing

DILMAH TEA

A Sri Lankan brand of Ceylon tea that gives back to society & nature through wildlife conservation efforts, building of tea terraces to provide jobs for locals as well as schools for gifted children.

Client: Dilmah Tea

Date: 2021

Studio: AKA Asia

Team: Luana Suciu, Jess Hayes-Watkins, Tiffany Low, Jamie Loh, Ming Han

Role: Brand Designer, Creative

Discipline: Art Direction, Brand Design, Digital Marketing

THE WORK

I got the opportunity to design for Dilmah Tea's digital marketing efforts. I helped art direct & ideate content ideas as well as execute designs & product photoshoots.

KEY LEARNINGS

Keeping a graphic minimal can help to bring forth imagery & content such as copy in a more emphasised manner. However, this of course alludes to the brand's identity.

Let's collaborate.

Let's collaborate.

CLIFFORD CHONG

CREATIVE & BRAND DESIGN

© 2023 CLIFFORD CHONG ALL RIGHTS RESERVED

CLIFFORD CHONG

CREATIVE & BRAND DESIGN

© 2023 CLIFFORD CHONG ALL RIGHTS RESERVED