DILMAH TEA
A Sri Lankan brand of Ceylon tea that gives back to society & nature through wildlife conservation efforts, building of tea terraces to provide jobs for locals as well as schools for gifted children.
Client: Dilmah Tea
Date: 2021
Studio: AKA Asia
Team: Luana Suciu, Jess Hayes-Watkins, Tiffany Low, Jamie Loh, Ming Han
Role: Brand Designer, Creative
Discipline: Art Direction, Brand Design, Digital Marketing
THE WORK
I got the opportunity to design for Dilmah Tea's digital marketing efforts. I helped art direct & ideate content ideas as well as execute designs & product photoshoots.
KEY LEARNINGS
Keeping a graphic minimal can help to bring forth imagery & content such as copy in a more emphasised manner. However, this of course alludes to the brand's identity.